Our name
The proper name of the organization is Legal Aid BC. Please don’t refer to the organization as legal aid without the BC. “Legal aid” alone describes the type of services we provide.
Our logo
We always pair our organization name (wordmark) with the symbol (logomark). The two components shouldn’t be separated.
When placing our logo on a dark background, use the reverse version which we designed specifically for this type of application.
Our colours
The primary colours are the foundation of the LABC brand. Use these colours consistently and help us continue to build recognition with our audiences and stakeholders.
Our accent colours are designed to support and complement our primary colours. These colours enable flexibility and variety in design. Don’t use these colours without the support of the primary colours.
The fine print
This is a friendly reminder that Legal Aid BC holds the copyright to all these graphics.
Please do
Provide plenty of space around the Legal Aid BC logo. Make them big or make them small, just give them a chance to breathe and not look cluttered. Refer to the brand guidelines for specific clear space instructions.
Please don’t
- Place the logo on a background that conflicts with the colours in the logo.
- Alter the logo lockup in any way or create your own lockup by combining artwork.
- Place artwork over the logo.
- Substitute other typefaces in the text.
- Use the logo as part of a sentence within a block of copy.
- Skew, distort, or outline any part of the logo.
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by Legal Aid BC of your product, service, or business without written consent from Legal Aid BC.
- Use these graphics as part of your own product, business, or service’s name.
Download
The logo kit contains AI, JPG, PDF, and PNG files. We include all the lockups, colours, and sizes. Please don’t alter the Legal Aid BC logo.